Personas & Jobs-to-be-Done
Who we serve, what they are trying to get done, and how each persona is performing against our targets. Drill into a persona for its detail, journey map, and JTBD.
Persona Performance Metrics
A
[ Persona A ]
JTBD: [ core job … ]
- ·Share of base
- ·Retention
- ·NPS
Persona detail & journey map →
B
[ Persona B ]
JTBD: [ core job … ]
- ·Share of base
- ·Retention
- ·NPS
Persona detail & journey map →
C
[ Persona C ]
JTBD: [ core job … ]
- ·Share of base
- ·Retention
- ·NPS
Persona detail & journey map →
Funnel Metrics · Marketing
Awareness
###k
Consideration
##k · ##%
Signup
##k · ##%
Activated
#.#k · ##%
Retained
#.#k · ##%
Jobs-to-be-Done · Journey Map
- 01Awareness — [ job at this stage ]Trigger: ___ · Friction: ___
- 02Onboarding — [ job at this stage ]Trigger: ___ · Friction: ___
- 03Habit — [ job at this stage ]Trigger: ___ · Friction: ___
- 04Advocacy — [ job at this stage ]Trigger: ___ · Friction: ___