Voice of Customer
What our customers are telling us this month — and the design, research, and product work already answering it.
###
Survey
Responses
Responses
__% response rate
##%
Churn
Rate
Rate
vs. ___ prior month
##%
NPS /
CSAT
CSAT
vs. ___ prior month
##
Active
Research
Research
studies in queue
##%
Avg App
Review
Review
__ reviews analyzed
From the Desk · Key notes for leaders
[ Two or three sentences of exec context for the month — what changed, what it means, and the one thing leadership should take away. Ties the numbers above to the work below. ]
— DSCX Leadership · Ways of Working →
Insights
Top 3 Insights of the Month
- 01 [ Headline insight — the one sentence a leader repeats ] Source: ___ · Confidence: ___ · Affects: ___
- 02 [ Second insight — surprising or actionable ] Source: ___ · Confidence: ___ · Affects: ___
- 03 [ Third insight — trend to watch ] Source: ___ · Confidence: ___ · Affects: ___
In Focus
Active Research in the Queue
- ◷ [ Study title ]Method: ___ · Owner: ___ · Readout: Week ##
- ◷ [ Study title ]Method: ___ · Owner: ___ · Readout: Week ##
- ◷ [ Study title ]Method: ___ · Owner: ___ · Readout: Week ##
Marketing
Funnel Metrics
Awareness
###k
Consideration
##k
Signup
##k
Activated
#.#k
Retained
#.#k
Who we serve
Personas & Jobs‑to‑be‑Done
A
[ Persona A ]
JTBD: [ … ]
B
[ Persona B ]
JTBD: [ … ]
C
[ Persona C ]
JTBD: [ … ]
D
[ Persona D ]
JTBD: [ … ]